Key Concepts

Sources of Water

The 5th Summit in Guangzhou had as an overarching theme the focus on the Premiumization of the category. We see a general trend in the beverage, food and hospitality industry of bridging of luxury and mass market consumption gap. Making the “good” better and the “greater” more accessible thereby giving consumers a taste of premium choices. Presentations by international experts focused on the current global status of Premiumization as well as the trend in China. Topics discussed included: Global portfolio distribution concepts,  Water menu solutions for the hospitality industry, bottled water etiquette and workshops with water sommeliers. The Summit will be followed by the FineWaters International Tasting & Design Competition at the WaterExpo 2017.

Speakers & Presentations

June 14th

    Jan Bender, Iskilde - Denmark 
Premiumization - challenges and opportunities for the Fine Water Category

Peter Svenningsen, Chocolatier - Denmark
Water for Chocolate, Premium Water as Ingredient (Chocolate Tasting)

    Martin Riese – Water Sommelier - USA
Now you have a Water Menu: selling premium water in a restaurant

    Michael Mascha – FineWaters - USA
Fine Water Global Portfolio Strategy Proposal

   Panel Discussion (Steve Rowe): Premiumization

Gotz Graeber - Water Sommelier - China
Premiumization of water in China – personal experience

    Haneul Kim Water - Sommelier - South Korea
Fine Water in Korea – adoption and go-to-market strategies

    Jason Kuok - Water Sommelier - Macau
Water Portfolio distribution and Water Menus in Macau and Hong Kong

     Marielena Acevedo – Jaguar Connections - Guatemala
Waters of the World, Portfolio Distribution Concept, Pilot, New York 2017

     Brett Spitalny – AquaMaestro - USA
Fine Water Society Store Concept

   Panel Discussion (Steve Rowe) 
Portfolio Distribution Strategies

June 15th

      Gotz Graeber -  Water sommelier certification in Germany

     Haneul Kim - Water sommelier certification in Korea

     Rita Palandrani - Water sommelier certification in Italy

     John Zhu - Water sommelier certification in China

     Jan Bender, Iskilde - Denmark
Water Sommeliers - lessons from the wine world

   Panel Discussion (Jan Bender)
Fine Waters Society Sommeliers.
Mascha, Riese, Graeber, Kuok, Haneul, Zhu, Palandrani …..
Forming the Fine Waters Society Sommeliers.

Brand presentations:

Cape Caroo


2 x 10 minutes brand story and go-to-market strategy presentations
Panel discussion and feedback from distribution and brand experts Rowe, Spitalny and Acevedo


Event Images