Flow Water Analysis:
Flow is one of North America's fastest-growing premium water companies, recognized for its commitment to sustainability and wellness. Established in 2014, Flow was founded with a mission to reduce environmental impact by offering naturally sourced mineral spring water in environmentally friendly packaging. Today, the company stands as a Certified B Corporation with a best-in-class score of 126.5, a testament to its dedication to social and environmental responsibility.
Flow's product portfolio includes a wide range of health-conscious beverages, from original mineral spring water to award-winning organic flavours, available in formats ranging from 300 ml to 1 litre. All products are enriched with naturally occurring electrolytes and essential minerals and are designed to support the brand’s core mission: to bring wellness to the world through the positive power of water.
The water is sourced from a family-owned artesian spring in South Bruce County, Ontario. This unique aquifer flows through limestone, naturally infusing the water with essential minerals and an alkaline pH. Flow works closely with hydrologists and environmental professionals to ensure the long-term sustainability of this precious natural resource.
Flow's story began when CEO Nicholas Reichenbach, struck by the sight of mountains of plastic waste after attending Burning Man in 2015, committed to creating a more sustainable solution. Since then, Flow has expanded beyond its original spring, maintaining its dedication to reducing plastic waste and promoting environmental stewardship.
With packaging made from 80% renewable materials and fully recyclable formats, Flow continues to set the standard in sustainable hydration. The company’s practices reflect its ongoing pledge to protect the planet and inspire healthier living for future generations.