Lofoten Arctic Water

Lofoten Arctic Water is a premium brand of bottled water from nature's paradise, the Lofoten Islands in northern Norway, located north of the Arctic Circle between the 68'th and 69'th parallels.
 
High up in the mountains in Lofoten, the source of Lofoten Arctic Water is found. The open mountain lake is surrounded of high mountains on all sides, and the water is renewed by melting ice and snow all year from the surrounding mountains and the pure rain during summer. 

The archipelago builds a high wall of mountains and cliffs, creating a dreamlike landscape of rugged mountain peaks rising directly from the sea. The Lofoten famous for their natural beauty, fresh air, pure water, untouched nature, and breathtaking mountain landscapes, contrasting with deep fjords, sheltered inlets, and stretches of virgin seashore. The land of the Northern Lights and the midnight sun is stunningly beautiful.
 
The Lofoten Arctic Water is a unique product of this landscape without distillation. The Lofoten Arctic Water team aims to bring the experience of fresh, unpolluted water to consumers worldwide. 
 
The water has amazing purity, noticeable texture, and cleanness. A soft and smooth mouthfeel is crisp and clean, like the landscape it comes from. 
Lofoten Arctic Water are available in Glass and Aluminium bottles. The untainted arctic environment and mountain peaks of Lofoten inspire the glass bottles. The cap represents the mountains going straight into the ocean. And the crystal-clear bottle represents the purity of the water. 

The aluminum bottles are designed with Lofoten in mind and the contrast between the dark water and the light in Lofoten. By adding the diagonal stripes and reversing the colors, we see the difference between Still and Sparkling Water. 

When designing our new bottles, we wanted to give the customer an alternative to plastic, but with the same benefits a bottle gives. This is why we decided on the Aluminium bottle with a cap. This allows the customer to use the bottles several times before recycling them. 

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