Michael Mascha

MICHAEL MASCHA | Creator and publisher of FineWaters, a web site portal that is the definitive voice for water connoisseurs and their accompanying lifestyle. The web site and its associated online community is the leading destination for education and a resource for consumers in the multi-billion dollar bottled water industry. Dr. Mascha holds a PhD in Anthropology and Communication Science from the University of Vienna and lives in Los Angeles and Texas.

 This email address is being protected from spambots. You need JavaScript enabled to view it. | Facebook | Twitter: @finewaters


By JOEL STEIN | Our man's journey from chugging at the tap to appreciating rare bottled brands. I always ask for tap water, no matter how nice the restaurant is. It's my way of telling the waiter that, despite my choice of the $80 tasting menu, I'm not some self-important yuppie jerk. Other than the Saint Emilion and the truffles, I'm keeping it real.

By CHRISTOPHER HOOKS | When a doctor told Michael Mascha, a wine connoisseur, that he could either live or continue to drink, it wasn’t an easy choice. “I hesitated,” he recounted recently at his home in Harlingen, “because I had just bought some nice bottles of Krug Champagne.”

中国银行旗下贵宾客户专享杂志《ColoreeGo彩购》2013年冬季专刊的特辑是“饮用水的华丽变身”,此刊资深编辑专访世界著名品水专家迈克尔马萨博士。有关好水的故事娓娓道来:世界高端瓶装水门户网站——www.finewaters.com环球好水网的创立故事和未来发展;好水之书——瓶装水文化的时尚读物;好水水杯——品味好水的入门配备。

招商银行旗下白金卡女性专享读本《财智生活·优朵》 在2013年秋季新刊中专访了美国好水网创始人,世界著名鉴水师迈克尔·马萨博士。 随着中国经济的蓬勃发展,越来越多的白领女性和专业人士开始追求健康的生活方式,高端瓶装水也逐渐进入了公众视线。 喝好水同人们的日常生活息息相关,瓶装水文化和礼仪在欧美已有一定规模。水文化在中国古已有之,...


An up-hill battle explaining to to Kathy Lee Gifford that water is not water ...
MICHAEL MASCHA | Creator and publisher of FineWaters, a web site portal that is the definitive voice for water connoisseurs and their accompanying lifestyle.

  • In The News
  • History of Bottled Water
Over the past two decades, bottled water has become the fastest-growing drinks market in the world. The global market was valued at $157bn in 2013 and is expected to reach $280bn by 2020.
Water is turning into wine. The same culture that surrounds the production and consumption of wine is emerging around water. Water competitions akin to wine competitions are now held.
NY Times Science
Earth is old. The sun is old. But do you know what may be even older than both? Water.
Salt Science
Washington Post declares that unknown to many shoppers urged to buy foods that are “low sodium” and “low salt,” this longstanding warning has come under assault by scientists who say that typical American salt consumption is without risk.

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History Bottled Water
Ours is the blue planet, and the hallmark of life on Earth is water. But where did this colorless, odorless liquid first come from? Recent discoveries in astrophysics suggest that water is not native to Earth.
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History Bottled Water
This website appeared first in 2004 and the concept of considering water at the same level as wine and food as a natural product was still new and foreign to many.