June 14th

    Jan Bender, Iskilde - Denmark 
Premiumization - challenges and opportunities for the Fine Water Category

    Peter Svenningsen, Chocolatier - Denmark
Water for Chocolate, Premium Water as Ingredient (Chocolate Tasting)

    Martin Riese – Water Sommelier - USA
Now you have a Water Menu: selling premium water in a restaurant

    Michael Mascha – FineWaters - USA
Fine Water Global Portfolio Strategy Proposal

  Panel Discussion (Steve Rowe): Premiumization

    Gotz Graeber - Water Sommelier - China
Premiumization of water in China – personal experience

    Haneul Kim Water - Sommelier - South Korea
Fine Water in Korea – adoption and go-to-market strategies

    Jason Kuok - Water Sommelier - Macau
Water Portfolio distribution and Water Menus in Macau and Hong Kong

    Marielena Acevedo – Jaguar Connections - Guatemala
Waters of the World, Portfolio Distribution Concept, Pilot, New York 2017

    Brett Spitalny – AquaMaestro - USA
Fine Water Society Store Concept

  Panel Discussion (Steve Rowe) 
Portfolio Distribution Strategies

June 15th

    Gotz Graeber -  Water sommelier certification in Germany

    Haneul Kim - Water sommelier certification in Korea

    Rita Palandrani - Water sommelier certification in Italy

    John Zhu - Water sommelier certification in China

    Jan Bender, Iskilde - Denmark
Water Sommeliers - lessons from the wine world

  Panel Discussion (Jan Bender)
Fine Waters Society Sommeliers.
Mascha, Riese, Graeber, Kuok, Haneul, Zhu, Palandrani …..
Forming the Fine Waters Society Sommeliers.

Brand presentations:

   Cape Caroo


2 x 10 minutes brand story and go-to-market strategy presentations
Panel discussion and feedback from distribution and brand experts Rowe, Spitalny and Acevedo

  • In The News
  • History of Bottled Water
Over the past two decades, bottled water has become the fastest-growing drinks market in the world. The global market was valued at $157bn in 2013 and is expected to reach $280bn by 2020.
Water is turning into wine. The same culture that surrounds the production and consumption of wine is emerging around water. Water competitions akin to wine competitions are now held.
NY Times Science
Earth is old. The sun is old. But do you know what may be even older than both? Water.
Salt Science
Washington Post declares that unknown to many shoppers urged to buy foods that are “low sodium” and “low salt,” this longstanding warning has come under assault by scientists who say that typical American salt consumption is without risk.

History Bottled Water
Ours is the blue planet, and the hallmark of life on Earth is water. But where did this colorless, odorless liquid first come from? Recent discoveries in astrophysics suggest that water is not native to Earth.
History Bottled Water
This website appeared first in 2004 and the concept of considering water at the same level as wine and food as a natural product was still new and foreign to many.