June 14th
Jan Bender, Iskilde - Denmark
Premiumization - challenges and opportunities for the Fine Water Category
Peter Svenningsen, Chocolatier - Denmark
Water for Chocolate, Premium Water as Ingredient (Chocolate Tasting)
Martin Riese – Water Sommelier - USA
Now you have a Water Menu: selling premium water in a restaurant
Michael Mascha – FineWaters - USA
Fine Water Global Portfolio Strategy Proposal
Panel Discussion (Steve Rowe): Premiumization
Gotz Graeber - Water Sommelier - China
Premiumization of water in China – personal experience
Haneul Kim Water - Sommelier - South Korea
Fine Water in Korea – adoption and go-to-market strategies
Jason Kuok - Water Sommelier - Macau
Water Portfolio distribution and Water Menus in Macau and Hong Kong
Marielena Acevedo – Jaguar Connections - Guatemala
Waters of the World, Portfolio Distribution Concept, Pilot, New York 2017
Brett Spitalny – AquaMaestro - USA
Fine Water Society Store Concept
Panel Discussion (Steve Rowe)
Portfolio Distribution Strategies
June 15th
Gotz Graeber - Water sommelier certification in Germany
Haneul Kim - Water sommelier certification in Korea
Rita Palandrani - Water sommelier certification in Italy
John Zhu - Water sommelier certification in China
Jan Bender, Iskilde - Denmark
Water Sommeliers - lessons from the wine world
Panel Discussion (Jan Bender)
Fine Waters Society Sommeliers.
Mascha, Riese, Graeber, Kuok, Haneul, Zhu, Palandrani …..
Forming the Fine Waters Society Sommeliers.
Brand presentations:
Cape Caroo
Primal
2 x 10 minutes brand story and go-to-market strategy presentations
Panel discussion and feedback from distribution and brand experts Rowe, Spitalny and Acevedo