June 14th

    Jan Bender, Iskilde - Denmark 
Premiumization - challenges and opportunities for the Fine Water Category

    Peter Svenningsen, Chocolatier - Denmark
Water for Chocolate, Premium Water as Ingredient (Chocolate Tasting)

    Martin Riese – Water Sommelier - USA
Now you have a Water Menu: selling premium water in a restaurant

    Michael Mascha – FineWaters - USA
Fine Water Global Portfolio Strategy Proposal

  Panel Discussion (Steve Rowe): Premiumization

    Gotz Graeber - Water Sommelier - China
Premiumization of water in China – personal experience

    Haneul Kim Water - Sommelier - South Korea
Fine Water in Korea – adoption and go-to-market strategies

    Jason Kuok - Water Sommelier - Macau
Water Portfolio distribution and Water Menus in Macau and Hong Kong

    Marielena Acevedo – Jaguar Connections - Guatemala
Waters of the World, Portfolio Distribution Concept, Pilot, New York 2017

    Brett Spitalny – AquaMaestro - USA
Fine Water Society Store Concept

  Panel Discussion (Steve Rowe) 
Portfolio Distribution Strategies

June 15th

    Gotz Graeber -  Water sommelier certification in Germany

    Haneul Kim - Water sommelier certification in Korea

    Rita Palandrani - Water sommelier certification in Italy

    John Zhu - Water sommelier certification in China

    Jan Bender, Iskilde - Denmark
Water Sommeliers - lessons from the wine world

  Panel Discussion (Jan Bender)
Fine Waters Society Sommeliers.
Mascha, Riese, Graeber, Kuok, Haneul, Zhu, Palandrani …..
Forming the Fine Waters Society Sommeliers.

Brand presentations:

   Cape Caroo

     Primal

2 x 10 minutes brand story and go-to-market strategy presentations
Panel discussion and feedback from distribution and brand experts Rowe, Spitalny and Acevedo