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  • Guangzhou 2017

FineWaters Summit, Guangzhou 2017

The 5th Summit in Guangzhou had as an overarching theme the focus on the Premiumization of the category. We see a general trend in the beverage, food and hospitality industry of bridging of luxury and mass market consumption gap. Making the “good” better and the “greater” more accessible thereby giving consumers a taste of premium choices. Presentations by International experts focused on the current global status of Premiumization as well as the trend in China. Topics discussed included: Global portfolio distribution concepts,  Water menu solutions for the hospitality industry, bottled water etiquette and workshops with water sommeliers. The Summit will be followed by the FineWaters International Tasting & Design Competition at the WaterExpo 2017.

  • In The News
  • History of Bottled Water
Liquid assets: how the business of bottled water went mad
The Guardian Business
Over the past two decades, bottled water has become the fastest-growing drinks market in the world. The global market was valued at $157bn in 2013 and is expected to reach $280bn by 2020.
Fine Water: A Hedonic Pricing Approach by Kevin W. Capehart
Journal of Wine Economics Science
Water is turning into wine. The same culture that surrounds the production and consumption of wine is emerging around water. Water competitions akin to wine competitions are now held.
The water you drink is older than the planet you’re standing on
NY Times Science
Earth is old. The sun is old. But do you know what may be even older than both? Water.
Serious Salt Confusion
Salt Science
Washington Post declares that unknown to many shoppers urged to buy foods that are “low sodium” and “low salt,” this longstanding warning has come under assault by scientists who say that typical American salt consumption is without risk.

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History of Bottled Water
History Bottled Water
Ours is the blue planet, and the hallmark of life on Earth is water. But where did this colorless, odorless liquid first come from? Recent discoveries in astrophysics suggest that water is not native to Earth.
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Water is Life!. Enjoy it!
History Bottled Water
This website appeared first in 2004 and the concept of considering water at the same level as wine and food as a natural product was still new and foreign to many.