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Over the past two decades, bottled water has become the fastest-growing drinks market in the world. The global market was valued at $157bn in 2013 and is expected to reach $280bn by 2020.
Water is turning into wine. The same culture that surrounds the production and consumption
of wine is emerging around water. Water competitions akin to wine competitions
are now held.
Washington Post declares that unknown to many shoppers urged to buy foods that are “low sodium” and “low salt,” this longstanding warning has come under assault by scientists who say that typical American salt consumption is without risk.
Ours is the blue planet, and the hallmark of life on Earth is water. But where did this colorless, odorless liquid first come from? Recent discoveries in astrophysics suggest that water is not native to Earth.
This website appeared first in 2004 and the concept of considering water at the same level as wine and food as a natural product was still new and foreign to many.
FineWaters
FineWaters represents the Fine Water category, educating the consumers and the media and F&B professionals about water not just being water.