VEEN launch in Helsinki 2007.

VEEN is a natural spring water product with unique qualities due to its terroir. Being low in minerals VEEN is a perfect companion for white wine. The way VEEN is promoted is just as original. It is only natural that while being bold and persistent, classic rules of marketing are often bent.

VEEN Art concept was created when VEEN was seeking a fresh way to raise awareness with a skimp budget. Since they couldn't afford to advertise, they decided to start selling their own adverts. The media was provided for no cost by a friendly cooperating design hotel. All profits could thereby be given to charity. The first ever VEEN Art -exhibition was a huge success. It displayed 40 paintings by Antti Eklund, the designer of the award winning VEEN Wave 66 bottle. The paintings revolve around VEEN and borrow themes from well-known pieces.