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Fine Water Society

Fine Water Society Food and Water Matching Seminar, Los Angeles Summit 2015

FineWaters represents the Fine Water category, educating the consumers and the media and F&B professionals about water not just being water.

Michael Mascha

MICHAEL MASCHA | Creator and publisher of FineWaters, a web site portal that is the definitive voice for water connoisseurs and their accompanying lifestyle. The web site and its associated online community is the leading destination for education and a resource for consumers in the multi-billion dollar bottled water industry. Dr. Mascha holds a PhD in Anthropology and Communication Science from the University of Vienna and lives in Los Angeles and Texas.

 This email address is being protected from spambots. You need JavaScript enabled to view it. | Facebook | Twitter: @finewaters

  • In The News
  • History of Bottled Water
Liquid assets: how the business of bottled water went mad
The Guardian Business
Over the past two decades, bottled water has become the fastest-growing drinks market in the world. The global market was valued at $157bn in 2013 and is expected to reach $280bn by 2020.
Fine Water: A Hedonic Pricing Approach by Kevin W. Capehart
Journal of Wine Economics Science
Water is turning into wine. The same culture that surrounds the production and consumption of wine is emerging around water. Water competitions akin to wine competitions are now held.
The water you drink is older than the planet you’re standing on
NY Times Science
Earth is old. The sun is old. But do you know what may be even older than both? Water.
Serious Salt Confusion
Salt Science
Washington Post declares that unknown to many shoppers urged to buy foods that are “low sodium” and “low salt,” this longstanding warning has come under assault by scientists who say that typical American salt consumption is without risk.

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History of Bottled Water
History Bottled Water
Ours is the blue planet, and the hallmark of life on Earth is water. But where did this colorless, odorless liquid first come from? Recent discoveries in astrophysics suggest that water is not native to Earth.
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Water is Life!. Enjoy it!
History Bottled Water
This website appeared first in 2004 and the concept of considering water at the same level as wine and food as a natural product was still new and foreign to many.