Purelogica Launches Collection of Luxury Waters in China

Written by m2

Wednesday, 05 September 2012 09:19

29th August 2012, Shanghai –The luxury food and beverage distributor Purelogica™ has officially launched its range of super and ultra premium luxury water sourced from the purest natural places on Earth. Purelogica™ is a prestigious importer and distributor in China, including Hong Kong and Macau, of an extravagant collection of select luxury waters from numerous countries around the globe.

“The fact that Water is not just water”. The best way of experiencing the different characteristics in premium bottled water is to taste different waters at the same time, similar to tasting wine. It sounds like a simple idea, but many have never experienced water tasting with a variety of waters in front of them. If the best way to experience water is by way of water tasting with multiple premium brands, this also the hardest due to the difficulty in sourcing a variety of premium waters from a single location. That is particularly pleasing to Dr. Michael Mascha, water connoisseur, founder of finewaters.com and official ambassador for Purelogica™. "The World's Finest Luxury Water Collection" offers an exquisite range of artesian water, spring water, Iceberg water and glacier water for the ultimate luxury dining experience. Purelogica™ is positioned in the luxury premium market. The luxury product range is only available at the finest hotels, restaurants, bars, clubs, lounges, golf resorts, corporate boardrooms, private jets and luxury yacht clubs in China, Hong Kong and Macau.

Elsenham - The aquifer has remained untouched for centuries having once been under the sea, which left behind layers of protection down to this confined chalk aquifer. This has been confirmed as being a great discovery.The confined aquifer acts as a natural filter taking decades in the process resulting in the purest water you can get. This measures 300 metres thick with enormous reserves and is able to be called artesian spring water because the water comes from underground from a confined aquifer, which is a pressurised chamber. Elsenham Still Artesian Spring Water is rich in minerals particularly calcium, iron, low in sodium and rich in strontium, which is good for bone density. The water is decades old and bottled at source from a deep underground chalk confined aquifer, and due to its depth absolutely pure. Elsenham Still Artesian Spring Water is positioning itself at the luxury premium end of the market, with a highly exclusive distribution approach. The bottle and the cap are like architecture and unique, with both having been registered with full copy right design rights. It has been designed to reflect the purity of the water and is unlike any other bottle.

Iluliaq - Greenland is a remarkable place for water.It began as snow, falling from an ice age sky onto what is now the Greenland ice cap.There it remained preserved, untouched and pristine throughout the millennia.Located north of the Arctic Circle on the west coast of Greenland, the Sermeq Kujalleq glacier has been a protected site on UNESCO's (United Nations Educational, Scientific and Cultural Organization) World Heritage List since 2004. The Iceberg in Greenland produces more ice than any other outside Antarctica, filling the Ilulissat Ice fjord with icebergs that are the source of Iluliaq, the purest water in the world.A Pure classification (a TDS level of less than 10 ppm) is only achieved naturally by melted ice or snow that has never touched the earth. Measuring a mere 5 ppm, Iluliaq Original Iceberg Water surpasses even this rare level of purity.Iluliaq Original Iceberg Water is the ideal water for distinctive gourmets and fine liquor amateurs. It will pair beautifully with the best wines too. Local workers harvest ice from icebergs in Disko Bay as they have for centuries, as it melts into the ocean. The ice is then taken by boat to our building on the shores of the ice fjord, where it is placed in small vats and allowed to melt naturally. Ice collection is dependent upon weather and other natural elements, making production very limited because it is totally hand made, it's not an industrial water. iluliaq only produce water on demand and don't stock any bottle to make sure that the freshest water is sent to our very important customers.

Aonni - The earliest know data regarding the source of origin of Aonni water dates back to 1670. British explorer and navigator Sir John Narborough making his way from the Atlantic to the Pacific, had to stop and refill the Ship's fresh water supply for the crew. He did this while crossing the Straits of Magellan and when they tasted the quality of the vital element, they found it to be of a totally unique freshness and purity. Sir John baptized the bay where he replenished his provisions as "Fresh water Bay", and today this name remains for the geographic location where our water is sourced and bottled. The Region of southern Chile, a part of the world that is virtually untouched, with virgin soils and extremely pure air. Consider one of the most unpolluted areas of the world, where elements remain in the most purest form. With minimal human presence and intervention of from the begging of time. Represents the untamed, detachment, erosion and constant movement. Aonni is bottled from its natural source by the border of the Strait of Magellan, in an area of 1,200 acres that is protected from any industrial or human intervention. Characterized by its slightly sweet, smooth to the palate, low mineral content and with a neutral pH, Aonni mineral water reflects a clean, light and pure taste. This super premium water bursts to the surface in one of the most virgin places of the world, where lands have remained untouched by man and as such, this virgin water is a true representative of Chilean Patagonia, land of the native Aonniken.

LAUQUEN - Created by nature in the endless heart of the New Patagonia, LAUQUEN Natural Artesian Water comes from eternal pure ice and rain naturally purified by the Andes Mountains, and imbued with a unique blend of minerals. Confined in a deep natural underground source - a pristine artesian aquifer 1750 ft deep below the Andes- LAUQUEN emerges on the surface absolutely pure at a temperature of 3.88°C. LAUQUEN Natural Artesian Water is proudly bottled at its natural source nestled in the foothills of the Andes Mountains under strict and modern quality controls to ensure the purest and finest mineral water in the world. By bottling at the source, LAUQUEN is never exposed to air until enters our unique bottle, ensuring its freshness and purity. LAUQUEN Natural Artesian Water. imbued by nature with the perfect combination of minerals, creates a most distinctive and delicate taste. LAUQUEN is one of the lightest natural mineral waters in the world, enhancing the senses to enjoy fine food and wine.

Purelogica™ is the premier importer and distributor of an extravagant collection of the world's finest luxury foods and beverages in the Greater China region, including Hong Kong and Macau. “The World's Finest Luxury Bottled Water Collection”, exclusively distributed by Purelogica™, consists of an extraordinary selection of the world's best quality water, sourced and bottled from the purest natural places on Earth. The collection offers an exquisite range of artesian water, spring water, iceberg water and glacier water for the ultimate luxury dining experience.

Source: Purelogica

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