Single-Serve Bottled Water Posts 6.7 Percent Gallon Gain In 2007

The world's top consumer of bottled water, the United States consumed 8.823 million gallons in 2007. Compared to 2006, US consumption grew 6.9%.

US consultancy firm Beverage Marketing Corporation (BMC) even sees further growth again this year – a 6.7% increase to 9.418 million gallons.

According to the BMC, the wholesale dollar sales for bottled water in the US exceeded USD 11.55 billion in 2007 - a 6.4% rise compared to USD 10.85 billion recorded in 2006.

Recent BMC brand data obtained by FLEXNEWS shows that Nestle Waters North America (NWNA) catered for approximately one-third of total bottled water sales in the US last year and thanks to its best-selling brands such as Arrowhead, Deer Park, Ozarka, Poland Spring, and Zephyrhills, among others.

The best-selling brand in 2007 was Coca-Cola Company’s Dasani with wholesale dollars sales of USD 1.6 billion – in other words 13.9% of US bottled water sales last year.

In second position comes PepsiCo’s Aquafina with wholesale dollars sales of USD 1.47 billion, or 12.7% of US sales. Aquafina was ranked first in 2005 and 2006 and was only overtaken in 2007 by Dasani.

Nestle Waters’ top 3 brands: Poland Spring, Arrowhead, Nestle Purelife come in 3rd, 4th, 5th  position. Their 2007 sales amounted to USD 878 million (7.6%), USD 585 million (5%) and USD 545 million (4.7%) respectively.

Source: Flexnews