History of Antipodes
Arriving back to New Zealand after 6 years away the first thing that hit Simon Woolley, founder of Antipodes, was the large presence of imported waters in all of New Zealand’s restaurants. Being both a big water drinker and someone who has had experience in the restaurant industry, it bugged Simon not being able to find a good tasting softly beaded New Zealand mineral water that was specifically packaged for restaurant dining.
In the past as a restaurateur Simon could never understand why he had to sell waters all the way from Europe, when there ought to be good water in New Zealand. Simon spent a year asking and researching and the result is Antipodes.
It is a high quality New Zealand water and it has been packaged it to compete with the European waters people drink in restaurants. Rather than copy the European packaging Antipodes went for something far more contemporary and stylish which they believe is far more reflective of the modern New Zealand.
Crisp, clean, simple and elegant rather than fussy, busy and traditional. Modeling the bottle on the original glass (sherry / beer) flagon, there is something iconically New Zealand about the shape to which Antipodes added the purity of modern design elements.
Just as people feel very comfortable about a bottle of New Zealand wine being on the restaurant table so should they feel about a bottle of New Zealand water. New Zealand has come of age in both a food and wine sense and a design sense. Antipodes is now the 'water' example of that fact.
Antipodes is available in New Zealand and Australia for restaurants sales only. A limited supply is available for discerning restaurants and the hospitality industry in the US starting in the fall of 2005.