Design Awards In September 2006, 420 water struck gold on the world stage, winning two top awards at the prestigious bottled water world design awards in Italy. 420 water came up trumps against a record 135 entries from 30 countries, taking home the award for Best PET Bottle and Best Press Marketing Campaign.
The gala awards ceremony took place at the San Pellegrino Casino in Italy as part of the Zenith International Global Bottled Water Congress in Bergamo, north east of Milan.
The latest award was announced in January 2008 for best packaging design, it’s no wonder why many consider the unique bottle design a work or art."
The ribbed bottle evokes images of art deco design to 70’s lava lamps.